Marketing Audit Departments - A Little Help Please?

 

I've been corresponding with an individual who is doing research on how audit departments can market themselves. She is looking for resources she might reference in her research. Do you know of any good books, articles, white papers, etc.? If so, I think we'd all be interested. Please share. And thanks.

Posted on Jul 11, 2013 by Mike Jacka

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  1. We considered marketing IA key to successful implementation of a new or newly revived Internal Audit function. See supplemental guidance publication by The IIA, "Implementing a New Internal Audit Function in the Public Sector."

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