Facebook and Twitter and Bears - Oh My!!!
I'll admit I'm trying to get a handle on this whole Twitter thing. Not how to do it — that I know. (Although my daughter had to help me get it working with my cell phone.) But the greater impact of what it means to business. The eye-opening event came from (again) my 20+ year-old kids. They were at Comic-Con in San Diego a couple of weeks ago. (If you don't know what that is, look it up because you are missing out on an important pop culture touch point. Much of what you see on television/movies/the Internet/etc. is being driven by what happens at the small-grown-large comic book convention.) They were upset because they had missed out on a couple of special events. Vendors (Warner Bros., etc.) had set up Twitter accounts, and my kids were linked for the updates. Unfortunately, they missed notification on a couple of "secret" events with extra goodies. It hit me — Twitter was the new secret clubhouse/secret handshake/college tie/group of Masons hidden in plain sight. And I knew that, having had that Damascus moment, I was only seeing a small part of something bigger.
I have dismissed Twitter and Facebook (and many others) as symbols of the current narcissistic age — an age in which telling the world that I'm having a bad day or that I put M&Ms on my Frosted Flakes or that Susie and Marty are just right for each other or that I'm (insert smiley face here) is important to me because I am self-actualized by how many people want to hear those micro-mundane thoughts, and I'm so enamored with the concept that I'll be sure I'm updated on all their micro-mundane thoughts as well. (Whew! Glad I got that out of my system.)
But there is more going on. There is a new communication that is occurring, and within it a new marketing movement. And more importantly, there are new business models growing before our eyes. Watch closely and you can see the paradigm shift. I haven't got a handle on this yet, but something "important" is happening. And it is time to try and figure it out. If you already Twitter/Facebook/whatever, you may have a hint of it, but I'll bet you really haven't dug deep. And if, like me, you've dismissed it, go back and revisit your preconceived misconceptions.
And just so you know, I’m always late to these parties — I used to tell people the Internet would never amount to anything.
Posted on Aug 20, 2009 by Mike Jacka
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