• Table of Contents

Brings the casino industry into the business paradigm, and offers a more strategic look at the casino segment of the hospitality industry.

• Offers sound coverage of strategic market planning and fundamental business theory.
• Builds on lessons learned in other hospitality courses and applies them directly to the casino industry.

Examines the external and internal factors impacting casino management–and the casino industry

• Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition.
• Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions.

• Allows a more balanced discussion of the positives and negatives that casinos bring to a region.

Shows why casinos need to understand politics

• Supplies casino managers with the basic understanding of how governments think when forming casino laws.
• Focuses on how and why governments do what they do, not just specific legislations and laws.  

Includes unique chapters on place and promotion

• Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success.

Captures current issues impacting the industry

• Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising.