Chapter Campaign Kit

A resource to provide chapter leaders with ideas to increase new member participation.

Recruit, Retain, and Motivate
The rise of the Internet and e-business is changing the market landscape as never before. We have a greater range of choices, easier access to these choices, and increased personalized interactions. As a result, we have become more price-sensitive and less loyal. Your members and potential members are being conditioned to expect choices and personalized services.

How can chapters combat these forces and regain an advantage that members and potential members will value?

Chapters can maximize membership efforts by segmenting their audience and designing plans to target each segment. The best way to build loyalty and attract new members is to individualize your marketing efforts. This concept of one-to-one marketing is based on the notion that different members deserve to be treated differently. Chapters will need to develop service enhancements, incentives, and tailored interactions that reflect the different needs of their members.

Below you will find five plans designed to strengthen The IIA and its chapter membership and to increase new member participation. Each plan has carefully thought-out steps to guide you through the process. All letters, phone call scripts, and brochures are supplied. Meeting and roundtable ideas are also provided.

We want you to succeed!