The IIA’s Global Internal Audit Survey – Marketing Toolkit
| DOCUMENT TYPE | CONTENT | WHEN AND HOW TO USE | Downloads Available |
| Flyer | General promotion on front and Frequently Asked Questions (FAQs) on the back. Flyer is available in 2 color formats |
Chapters are encouraged to print flyers for use as hand-outs at chapter events and meetings, starting end of January, 2010. Flyer may also be e-mailed to members and put on chapter’s website. | |
| Presentation |
This presentation may be used by Chapter leaders and volunteers to promote the importance of taking the survey to members |
Chapters are encouraged to use the presentation at chapter events and meetings, starting end of January 2010. |
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Text for on web page |
General information to put on a page of the chapter’s website if the chapter doesn’t use the IIA website template. When using the template, information will be automatically pushed to the chapter’s website. |
If chapters do not use the IIA’s template, they may choose to link directly to The IIARF web page which will be available in January 2010 or chapters may put text on chapter’s own website. |
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Graphics –general |
To put in documents, presentations, e-mails etc. |
There are 3 files available:
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There are 3 files available: |
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Web Graphics & Tile Ads – “Opens March 15, 2010” |
To annou
nce the survey. Various sizes available, depending on space limitations on chapter’s Web site. |
This tile ad will be pushed to the chapters web page if using the IIA template, if not chapters are encourage are encouraged to post this tile ad on February 1, 2010.
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There are 3 files available:
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Web Graphics & Tile Ads – “Now Open” |
To promote taking the survey. Various sizes available, depending on space limitations on chapter’s web site. Graphics to link to survey web page. |
This tile ad will be pushed to the chapters web page if using the IIA template, if not chapters are encourage are encouraged to post this tile ad on Chapters are encouraged to post this Tile Ad on March 15, 2010.
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There are 3 files available:
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E-mail Announcement |
For information only; text that will be sent by IIA HQ to members to
inform them about the upcoming survey. |
End of February, beginning of March. |
Coming Soon |
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E-mail Invitation |
For information only; text that will be sent by IIA HQ to members to invite them to take the survey. |
To be sent on March 15. |
Coming Soon |
| E-mail Reminder |
For information only: text that will be sent by IIA HQ to members to remind them to take the survey. |
To be sent beginning of April and beginning of May. |
Coming Soon |
The survey and marketing material have been translated by IIA institutes into the following languages: