Ethical behaviour in the workplace can have a significant impact on our organizations. How do we measure and evaluate our organizations ethical behaviour? Who are the stakeholders involved? How do we communicate with them and respond to meaningful feedback about our performance.

In today’s competitive markets, ethical practices are seen as competitive assets. Professional accountants and other senior managers, have a special role to play in the ethical culture of their organizations. This session will discuss some of these challenging issues and attempt to create a road map going forward.
 
Areas covered will include:

• Workplace changes that have impacted our organization.
• Identify the stakeholders that are impacted by our actions.
• Define the benefits of getting it right and the consequences of failure.
• Describe the key components of an ethics program.
• What are the questions we need to ask to measure our performance?
• How do we communicate with all stakeholders and what information do we need to share?
• How do we receive feedback and how do we respond?
• How do we align our whole organization to create a good ethical culture?

About our speaker:  William Cessford, CMA, FCMA
 
In 1966, Bill graduated from the Business Administration program at Red River College.  Bill was the first recipient of the Distinguished Alumnus Award from the college in 1993. Immediately after graduation, Bill went to work for The Great West Life Insurance Company as a Statistician and later with the Province of Manitoba from 1967 to 2003.

In 1976 Bill became the Director of Money Management for the Province of Manitoba where he managed banking and short term borrowing and investing for the Province and has since retired from this position as of July 31st, 2003.

Bill was honored with a Fellowship in The Society of Management Accountants of Canada in 1988.  He is a founding member of the Cash Management Association of Manitoba and was the Treasurer and President of the Treasury Management Association of Manitoba.  On a National level Bill has chaired the Education Committee of the Treasury Management Association responsible for developing educational opportunities for Treasury professionals across Canada.
 
Bill was a member of the Red River College Alumni Committee for over 10 years.  He served on the RRC Award Committee recommending alumni to the Board for recognition.  He has been a speaker on the subject of ethics at the last two Red River College conferences (2007 & 2008).  Bill is a member of the Investment Advisory Committee for the Red River College Endowment fund.

Bill is a Past President of the Society of Management Accountants of Manitoba and has been actively involved with the Society for over thirty years. For nine years Bill was a Moderator in the Strategic Leadership Program, a two year program leading to the CMA designation. His module focused on team skills, presentation skills, ethics and change management.

Bill has served as investment advisor to a number of Provincial organizations managing hundreds of millions of dollars on behalf of various stakeholders.

Bill has spoken at conferences here in Manitoba and Saskatchewan on the topics of ethics. As well Bill has authored a one-day seminar on the topic of Ethics in the Workplace.

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