NEW! Four-part Web Series: Evaluating Your Organization’s Social Media Efforts

Social media is transforming how consumers interact with corporations, governments, traditional media, and each other. This opens the door to great opportunity – and risk. Organizations no longer control the message, now any stakeholder can share information instantly through uploaded text, images, audio, and video content.

The IIA is pleased to announce a new four-part eWorkshop series, Evaluating Your Organization’s Social Media Efforts that will assist you in navigating through the maze of risks and governances surrounding social media, while ensuring adequate measures are in place to capitalize on the opportunities.

These session will be facilitated by Peter R. Scott and J. Mike Jacka, authors of the best selling IIA Research Foundation publication, Auditing Social Media: A Governance and Risk Guide.

Session 1: October 6, 1:00 - 3:00 ET - Social Media Strategy and Maturity Models
Session 2: October 13, 1:00 - 3:00 ET- Applying the Principles for Social Media for the Good of the Organization
Session 3: October 20, 1:00 - 3:00 ET - Identifying and Managing Social Media Risk
Session 4: October 27, 1:00 - 3:00 ET - Developing a Social Media Audit Program

To register please log in above then click here: REGISTER NOW!

Training Options	Fee	CPEs Issued
Members - Full Series	US $289	8 CPE**
Non-Members - Full Series	US $428	8 CPE**
Members - Per Workshop	US $85	2 CPE**
Non-Members - Per Workshop	US $119	2 CPE**

Session Information

Knowledge level: C

Course level: II, III, IV

Type of delivery method: Group-Internet-Based*

Field of Study: Auditing
Prerequisites: None
Advance preparation: None

*The IIA’s Learning Solutions are intended for single student participation. To maximize the benefits of the virtual learning environment, we ask that each participant register and participate separately.

**Maximum potential CPE credits per event: 2.0 NASBA CPE per session (Live Event Only)

Session 1 Title – Social Media Strategy and Maturity Models

Social media is more than fans, followers, and tweets. Unfortunately, many organizations still don’t consider these activities part of the business – and that is simply playing with fire. In this session, you’ll learn the importance of aligning social media with the business objectives and discover a social media maturity model that will align staffing, budgeting, and organizational models in order to maximize its value in your organization.

Learning Objectives:

Determine how to align social media strategy with business objectives
- Identify the aspects of a well-designed social media strategy
- Describe how specific social media strategies can align to various business objectives
- Apply various social media strategies to various situations
- Choose what specific strategies that can align to business objectives
Examine social media within an organization and the accompanying levels of sophistication and business infrastructure, to include staffing, organizational models, and budgeting
- Identify the stages of social media adoption
- Compare the various stages of social media maturity
- Determine which stage of social media maturity your organizations are in

Session 2 Title – Applying the Principles of Social Media for the Good of the Organization

In this session, you’ll gain an understanding of how social media can be applied in an organization, and how to become a valued part in developing best practices in measurement and monitoring social media conversations. To conduct an effective audit and effectively manage risk and develop proper governance, it is critical to understand how social media can be applied within an organization and identify the tools that can help monitor the conversations about your brand.

Learning Objectives:

Identify the opportunities that can benefit an organization via social media
- Identify various applications where social media can be used within an organization
- Choose the best social media tools that go into each application
- Apply the specific tools with each appropriate application of social media
Identify the most popular social media metrics for the various applications of social media within an organization
- Define value-added metrics (that is metrics that show success is tied to business objectives.)
- Compare various metrics to the applications of social media
- Choose the most appropriate metrics for their particular application and organization
Describe the importance and application of social media listening and monitoring
- Describe the process of social media monitoring
- Compare popular free and paid social media listening and monitoring tools
- Apply the tools to listen and monitor social media conversations that align to business objectives
Describe how social media can be used to manage social media risk, including integration with a crisis communication plan.
- Describe what is meant by reputational risk and how social media can be used to manage and mitigate issues
- Discuss popular examples of how social media has been used to manage social media risks
- Assess strengths and weaknesses of various tools that are being used to successfully manage reputational risk

Session 3 Title – Identifying and Managing the Social Media Risk

Social media, when in the hands of the untrained, or ill prepared, can expose an organization to overwhelming risk. In this session, you’ll learn many of the major risks that can impact your organizations reputation, customer service, human resources, product development, intellectual property, sales, and personal safety. You’ll also gain an understanding of how proper policy development, training, and oversight can greatly mitigate these risks.

Identify the risks that are involved in any organization’s approach to social media
- Describe the various types of risks and how they can apply to social media
- Analyze the various types of risk and the potential severity of risk to the organization
- Create appropriate responses to the risks identified (e.g. training issues, periodic re-evaluation, regulatory reviews, etc.
Discuss some of the regulations that are impacted by social media
- Identify agencies and organizations that have implemented regulations
- Identify appropriate sources for more comprehensive information on social media regulations
Describe the importance of social media policy development
- Describe what is meant by a social media policy and its importance in an organization
- Match a social media policy with the organizational culture
- Debate elements of policies and the appropriateness to various organizations
- Identify importance of creating an internal team to develop and oversee a social media policy in your organization
Discuss the importance of social media training programs
- Describe what is meant by a social media training and its importance in an organization
- Identify the best people to deliver the training, who should be trained, and how often
- Implement policies to ensure stakeholders have received and acknowledged social media policy training

Session 4 Title – Developing a Social Media Audit Program

In this session, you will be able to take what you have learned from the previous sessions and learn how to develop a social media audit for your organization, and help in establishing a measurable framework to take advantage of this medium while effectively managing risk.

Develop an audit program over an organization’s social media program
- Review the overall concept of a social media audit
- Identify the components of a comprehensive social media audit
- Debate elements of the social media audit
- Identify the most appropriate elements that they should include in an audit for your organization

If you have any questions prior to the start of these series, please contact IIA Customer Relations at +1-407-937-1111.

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