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<!-- Generated by HotBanana --><title>Passionate About the Profession</title><link>http://www.theiia.org/intAuditor/feature-articles/2011/october/passionate-about-the-profession/</link>
<description>Blog</description><language>en-us</language>
<pubDate>Mon, 18 Jun 2012 08:00:50 AM</pubDate><lastBuildDate>Mon, 18 Jun 2012 08:00:50 AM</lastBuildDate>
<item><link>http://www.theiia.org/intAuditor/feature-articles/2011/october/passionate-about-the-profession/</link><pubDate>2011-10-10</pubDate><title>Internal Audit Profession</title><description>I must say that internal audit has greater relevance today than any time in the past for the following reasons.
(1) Internal Audit profession itself has been understood better in this digital e-commerce world better than before since there is need to have a better process, better system and interact better with individuals who speak differently who come with different cultural background than we normally come across in the on site office audit or exam locally.
(ii) Competition that is brought to the higher level of playing field when demand for quality, efficiency and effectiveness are measured instantaneously in the automatic feedback built within this digitally connected system.
(iii) As correctly pointed out in the IIA publication, there is greater demand for individual&apos;s own investment in their career  professional training on audit that is relevant to the business world on an ongoing basis. This brings enhanced risk management techniques combined with risk focused audit techniques.</description></item>
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