Leaders Link - The Institute Of Internal Auditors  


September 2013
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Chapter Spotlight: San JoseIIA San Jose

After attending The IIA Leadership Conference in Orlando earlier this year, Erin Acock, CIA, was overwhelmingly inspired with the endless possibilities of improving the IIA–San Jose Chapter’s communication to their members and potential members.

Taking advice from the Conference’s breakout sessions, Erin distributed a survey to more than 900 members and non-member IA professionals in the San Jose area. The goal was to receive feedback on how her chapter could best support the profession in the Bay Area. Erin stated, “I was very pleased with the level and specificity of responses to help guide us through lots of exciting changes.”  

Erin added that she “learned what our members want to hear about and how.” This survey was the key driver in changing the IIA–San Jose Chapter’s newsletter to include an article on “hot industry or audit related” topics, an audit best practices featured spotlight, and information on local surrounding IIA and other related association events and development of a IIA–San Jose LinkedIn page.

In addition to a drastic content and formatting makeover to their monthly newsletter, the use of the Constant Contact email tool has provided additional marketing analytics in which the chapter can track open rates, click-through rates on links to articles and events, and overall better visibility to gauge member and non-member interest.

Erin (pictured left) says she was most excited about “the overwhelming interest in a social event focused on internal audit advocacy to our members’ business partners. This has led to creating an advocacy chair who had a great idea that we should hear from ‘satisfied customers’ of  internal audit organizations that are well respected within their companies’ due to their extremely value added audit approach. The idea is to help other companies to see the ‘pie in the sky’ so to speak. I am in communication with Paul Sobel who has indicated he would be interested to speak at this event in the spring if at all possible. Fingers crossed!”

With this change in the chapter’s communication strategy, they have seen more buzz and connectivity among participants, stronger communication within the Board, and welcomed 12 new members to become more involved in the chapter over the last few months.

The IIA congratulates the San Jose Chapter for their efforts in revamping their communication strategy to improve their member engagement and service.

If you would like your chapter to be featured in a LeadersLink article in the future, send us your event information and images to LeadersLink@theiia.org