Promoting the Profession
On behalf of the internal audit profession and IIA members, The Institute works tirelessly to elevate the profession and enhance professionalism. Building awareness of the value of internal auditing is a key component of The IIA’s advocacy efforts. These resources are designed to support your efforts in promoting the profession.
Promoting the Profession Worldwide (PDF, 326KB; for members only)
This manual provides chapters and institutes tips for implementing comprehensive campaigns to promote the profession, working with the media, and making presentations.
A New Perspective (PDF, 556 KB) A brochure designed to help our chapters and institutes elevate the profession.
Advocacy
Learn about The IIA's global efforts to advocate for the profession. A Q&A with Chief Advocacy Officer Dominique Vincenti, CIA, discusses the meaning of advocacy for the internal audit profession.
International Mastering Advocacy Program (IMAP)
This prestigious award program recognizes the advocacy efforts of IIA chapters and institutes to promote the profession.
International Internal Audit Awareness Month
May is the month that is designated to build awareness of internal auditing all around the world. IIA chapters and institutes are invited to celebrate and promote the profession throughout the month.
What Does it Take to Build Awareness? (PDF, 466KB)
With creativity, commitment, and the right tools, you can raise awareness in the minds of stakeholders as to the value your profession brings to effective governance.
Your Information Toolkit
Brochures, FAQ’s, presentations, and articles are available to support your efforts to build awareness of the profession.
Kids of The IIA Talk about the Profession
This fun video was presented at The IIA's 2008 International Conference. All of the boys and girls featured are children of staff members at IIA Global Headquarters. Watch the video! For use in large-screen format, contact PR@theiia.org.
Invest. Involve. Inspire.
The IIA and JA Worldwide have partnered in support of good governance and strong ethics in the business community. Download the What Does it Take to Make a Difference? (PDF, 368KB) brochure to find out how to make a difference to tomorrow's business professionals.
Communicate for Enhanced Understanding
When the spotlight is on you and you’re explaining internal auditing, what do you say? Do you have difficulty making others understand the value internal auditors bring to their organizations? This brochure (PDF, 393KB) and the entire campaign will help! Contact PR@theiia.org for hard copies.
Unsung Heroes of Business
Read how The Leader-Post in Canada describes internal auditors and the profession.
What Does it Take to Be a Leader? (PDF, 235KB)
By taking a volunteer leadership role at The IIA, you're at the forefront of the profession to help facilitate positive change and growth.
Newsroom
Latest IIA news, leader bios, annual report, and more.
