IMAP DOS & DON'TS

• Do establish an Advocacy & PR Committee that comprises dedicated and enthusiastic members.
• Do involve all members by inviting them to share their ideas.
• Do build relationships with governments, regulators, oversight bodies, and other professional associations whose decisions often impact internal auditors.
• Do work with your local media to garner exposure and visibility for internal auditing as a valuable partner to management
• Do click the red "Start Here" button at www.theiia.org for resources that will help you educate and promote the profession.
• Do promote the hallmarks of internal audit professionalism - compliance with the Code of Ethics and the International Standards for the Professional practice of Internal Auditing (Standards), quality, certification, and continued education.
• Do identify the profession to students as an ideal career choice.
• Do recognize the efforts of your Advocacy & PR Committee members.
• Do contact us at PR@theiia.org, if you need guidance along the way!
  
• Don't try to do it all alone.
• Don't give up if your early efforts don't produce any results.
• Don't dismiss the idea because you are "too small" or "too busy."
• Don't use only the traditional methods for advocating and promoting the profession.
• Don't ignore the potential for elevating the profession through good PR and advocacy.
• Don't sit by quietly, while the voices of others are being heard.
• Don't take your hardest workers for granted.
• Don't underestimate the difference your advocacy efforts can make.
• Don't delay planning for your IMAP entry!

You can DO it!