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Auditing Social Media and Digital Presence

Format: Online

Social media is powerful business tool for organizations around the world.  With few exceptions, organizations have at least some degree of social media presence, either because they created it or someone else has done it for them through posts or fake profiles. The key question is what strategy is in place to govern and manage the organization’s social media and digital presence?

Being part of an ever-expanding virtual community presents many benefits to an organization because it can create a more intimate relationship with stakeholders and clients alike. Organizations should develop a social media strategy that is enterprise-wide encompassing everything from the company's core objectives to how the company handles the unexpected through crisis management. 

To gain an understanding of the risk facing the enterprise internal auditors must factor in the impact of the organization’s digital presence, including the use of social media. 

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