Skip to Content

Auditing Social Media and Digital Presence

Format: Online

While social media is popular for personal use, it is also a potentially powerful business tool for marketing organizations of every size and variety. With few exceptions, organizations have at least some degree of social media presence, either because they created it or someone else has done it for them through reputation, posts, or fake profiles. The key question is what strategy is in place to govern and manage the organization’s social media and digital presence?

Being part of an ever-expanding virtual community presents many benefits to an organization because it can create a more intimate relationship with stakeholders and clients alike. Utilizing social media as a business tool overall allows organizations to stay connected to clients, consumers, competitors, and even potential new employees. But to best use these benefits, organizations should develop a social media strategy that is enterprise-wide. It should encompass everything from the company's core objectives to how the company handles the unexpected through crisis management.Being part of an ever-expanding virtual community presents many benefits to an organization because it can create a more intimate relationship with stakeholders and clients alike. Utilizing social media as a business tool overall allows organizations to stay connected to clients, consumers, competitors, and even potential new employees. But to best use these benefits, organizations should develop a social media strategy that is enterprise-wide. It should encompass everything from the company's core objectives to how the company handles the unexpected through crisis management.

Available Formats