The most successful businesses are using social media to gain real advantage over their competitors. But do they fully understand the risks?
This updated second edition provides internal audit professionals with insight on how to partner with the business to help ensure the pitfalls related to social media are identified and avoided.
This edition also includes new and updated information on such areas as monitoring and listening to the social media conversation, protecting the organization’s brand on social media, developing effective and compliant social media policies, and decommissioning social media accounts.
Auditing Social Media, 2nd Edition, shows you how to leverage the power of social media for instant business benefits—such as reaching new markets and increasing sales, while evaluating the risks involved.
Mike Jacka and Peter Scott, popular authors and leading experts on social media compliance, explore:
- The history of social media—what has changed and what is to come
- Broad business uses and risks—growing the engagement and mitigating risk
- Evaluating governance—board, executive, and lines of defense oversight
- Social media strategy—delivering value
- Tactical plans—successful development and evaluation
- Metrics—effectively measuring success while protecting against excessive risk
- Regulatory compliance—monitoring regulations
- IT security—social media as an attack vector
About the Authors
J. Mike Jacka, CIA, comes from a 30-year career in internal audit working on projects as far-ranging as oversight of Farmers Insurance Internal Audit’s Western Operations, developing fraud investigation procedures for a 100-person audit shop, and designing training programs for a global audit staff of more than 200. Currently he is Chief Creative Pilot for Flying Pig Audit, Consulting, and Training Solutions (FPACTS). He is an award-winning columnist and author who provides training and consulting services in diverse areas such as report writing, creativity, leadership, and critical thinking.
Peter R. Scott, APR, is an award-winning association management executive, currently serving as chief executive officer for the American Academy of Optometry (AAO). Prior to that, he was the chief operating officer for the North American Veterinary Community (NAVC) and also worked as a marketing and public relations strategist. He worked with some of the world’s largest and most respected brands and agencies specializing in social media strategy, risk, governance, and compliance.
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